Embrace Your Passion For Language.

Develop a visually engaging campaign centred on the messaging "Embrace your passion for language" This campaign originated from a focus group with student translators who shared authentic feelings about the tool and their journey as translation students.

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Client

RWS [formally SDL]

RWS [formally SDL]

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Duration

2 weeks

2 weeks

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Year

2017

2017

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Role and Approach

(01)

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Role and Approach

(01)

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Role and Approach

(01)

Led the creative concept and worked on the design execution to capture the emotional connection students have with translation. Using insights from the focus group feedback, the visuals reflect an escapist, immersive experience when they translate content, giving them a virtual window into the country.

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Outcome

(02)

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Outcome

(02)

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Outcome

(02)

Delivered compelling campaign visuals that embody the passion and identity of student translators, aligning with the messaging with user sentiment