Enabling the Future State of Content.
Create a visual identity that conveys the messaging 'the future of content' driven by a machine-first strategy, illustrating how technology and human expertise combine to create a seamless customer experience.
Client
Duration
Year
The intensity needed to have the flexibility to represent five key topics set to feature throughout the year, each requiring a distinct visual theme to demonstrate the interaction between machine-first automation and human optimisation. The initial scope was three topics, but shifted to five during the conceptual phase.
Led the creative concept and the design development for the visual identity, focusing on the cohesion across multiple themes. Collaborated closely with stakeholders to interpret complex technological ideas into engaging visuals. Adapted the approach for flexibility for the scope to expand, ensuring each topic's visual language was distinct yet harmonious.
A clean and considered visual approach that communicated the machine-first and human-optimised content model across the five topics that laid the groundwork for ongoing content storytelling throughout the year.
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