Global Content Summit.
Client
Duration
Year
Design and deliver assets for the SDL Global Content Summit in Asia that championed SDL's thought leadership messaging for the year. The original creative concept should include the visuals for the American Summit.
Took the creative lead role for the Asia summit and collaborated with the other in-house design team.
Expanded the original concept to suit regional requirements, creating a range of additional assets such as a laser light show storyboard, name badges, demo booth stand designs, additional presentation slides, signature wall, and digital collateral for platforms like WeChat. Coordinated with Asia Field marketing teams and their vendors to ensure quality, delivery, and the visuals are consistent across all touch points.
Successfully delivered a high impact event with 193 attendees, 120 companies and 11 external speakers from various industries.
The additional creative assets contributed to a memorable attendee experience and increased brand engagement.
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