Architecting The Future of Media.
Client
Duration
Year
Design a visual identity to support the 'Architecting the Future of Media' messaging for the International Broadcasting Convention [IBC]. The design needed to attract and resonate with broadcasters, filmmakers and decision-makers in media and entertainment. The mesaging eveolved during the project, requiring flexible approach to adapt the visuals accordingly
Led the concept development and design execution whilst closely collaborating with the internal stakeholders for the booth visuals and supporting touchpoints.
Coordinated closely with the external design vendor and internal marketing team members to manage the production of digital and print assets effectively. Provided project visibility through regular updates and maintained detailed timelines throughout the process to ensure smooth collaboration and meet the deadline. Adapted the design strategy and revisited creative ideas to align with evolving messaging, ensuring consistency and brand alignment across all outcomes.
The designs enhanced Sony's presence to encompass all products and solutions, offering clear messaging and wayfinding throughout the booth experience for industry leaders while reinforcing Sony's position as an innovator in the media technology sector.
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