Time to Transform.

Develop a hero corporate messaging theme that highlights and communicates the thought leadership around the concept of transformation. Create an emotionally engaging, versatile identity that appeals to all industries and communication channels, aligning with SDL's vision as a leader in language translation and content technology services.

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Client

RWS [formally SDL]

RWS [formally SDL]

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Duration

1 week

1 week

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Year

2019

2019

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Role and Approach

(01)

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Role and Approach

(01)

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Role and Approach

(01)

Built a flexible visual language to allow flexibility and maximise its impact in various media forms.

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Outcome

(02)

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Outcome

(02)

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Outcome

(02)

Produced a series of experimental and conceptual pieces, some brought to life through motion graphics, to visually emphasise transformation as an evolving topic with multiple potential directions. While the core ideas were not fully developed, other experimental elements were further refined and effectively used to drive a significant software update for the SDL Machine Translation Solution.